OPEN SESAME

There’s a small tea store in São Paulo which, when closed, could be mistaken for a mere decoration on the wall.The swing-out-slide-out concept was made by architect Alan Chu for The Gourmet Tea and like the first two stores he created for the brand, it reflects the vibrant packaging of the Brazilian company’s organic tea blends. Though I was impressed by the novelty of the design and by the clever use of the limited 25 sq.m. space, I must admit that it didn’t really give me that “gourmet vibe.” A modern minimalist set-up, as with its earlier shop (see last photo), would have matched the branding concept better. (That and better wall tiles.) But how imaginative, right?

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And a photo of The Gourmet Tea’s first store:

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Photos: Djan Chu via Arch Daily

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