Ikea’s new advertisement “Start Something New” tells the story of an old man and how his routine of feeding the birds in the park led to an unexpected series of travels. One day, as he walked to his usual spot to feed the birds, he found that the bench there was already occupied. So he got his own chair and because it was the folding kind, he was able to move to other areas in the park. He got farther and farther until eventually, he was going places and doing new things. Lesson learned: it’s never too late, as a friend put it, to “think out of the bench.”


3 thoughts on “IT STARTED WITH A CHAIR

  1. That’s such a cute and clever advert with a very important message. As I was watching it I became more curious about where he was going to go next! It’s true ……never too late to try something new!

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