Since we’re already talking about Zara, let me show you these photos from its Mini line. They’re giving off a great deal of the Scandinavian style vibe – just beautiful!
The wait is over! Less than two months after announcing the start of a children’s line, Mango Kids finally unveiled today its maiden collection for ages 3 to 12 years old. It is accompanied by a lookbook called California Sun, which, to be honest, surprised me a bit because it had nothing to do with the charming Street Kids campaign that went with the soft launch last May. (I personally loved the concept of showing children doing ordinary things with their parents. I like the message.) Although the styling here is cute, I was hoping to see more elements from the Street Kids photos like Miako and Naomi in tulle skirts. Or at least smiling faces. I mean, is it just my imagination or do the new models look unhappy?
Simple lines, neutral tones, and soft linen and cotton fabric. The latest spring/summer offering of Spanish brand Margarite truly has the right ingredients of sweet elegance. No wonder these little ladies and gents are all smiles.
Oilily started as a children’s clothing line in 1963. With its unexpected color combinations and striking prints, the brand instantly gained fans from kids and parents alike so much so that a women’s collection and tableware line had to be introduced later on. Any chance that you’re keeping an age-reversing device in your basement? My five-year-old self would like to borrow it so that she can dress up like the little girls in the photos. Don’t worry, I’ll pay for shipping and I’ll handle it with care. I’ll even throw in a pack of chorizo when I send it back.
I was just thinking two days ago why Mango doesn’t have a kids collection. Zara has one; H&M, too. Even Massimo Dutti has a children’s line. Then, boom! I get this e-mail yesterday announcing the launch of Mango Kids soon. So there you go. It’s official: I’m psychic. (Or is it the Mango people who are psychic? Well, good to know that we share the same abilities.)
There are many things that I like about the Lacoste Spring/Summer 2013 collection for children. I like the muted colors. I like that the clothes are sporty (as one would expect from Lacoste) and very appropriate for kids. I like that they look smart without being fancy nor constrictive. But the best thing about this collection, I must admit, is that the looks are so easy to replicate with cheaper brands. Also, I think that we grown-up women can pick up an inspiration or two from the little ladies here (Hint: T-shirt dress with sneakers is love!).
How adorable is this photo shoot from Spanish brand Bobo Choses? A good deal, I know. And don’t you just love how loose-fitting the clothes are? The Spring/Summer 2013 collection was inspired by an imaginary grocery owned by Jean Gustav, a friendly and perpetually hatted elephant. I stumbled upon this brand only yesterday and, boy, it got me at hello! The truth is, as much as I try to be the serious adult that I should be at my age, “cute and charming” would always be my comfort zone. Welcome to Petit Grocery Jean Gustav.